International Marketplace : Strategic Communication

with The Lafayette Square Area Coalition and The International Marketplace of Indianapolis, Indiana

JAN 2012 - MAY 2012


Visual Communication, Design Research + Design  Strategy + Branding

The Lafayette Square Area Coalition is a not-for-profit organization comprised of businesses, concerned citizens and community leaders who encourage economic growth and development on the Northwest side of Indianapolis, Indiana. LSAC is actively working to transform the Lafayette Square Area into the International Marketplace. They are recognized as a thriving cultural, commercial and connected destination within Indianapolis, specifically known for their ethnic food restaurants and marketplaces. To commence the renaming and structural changes to the International Marketplace, our team designed a communications campaign kit, complete with new branding, communication tools, strategic plans for messaging. The visual identity we developed encourages the visitors to compare their exploration of the International Marketplace to the idea of traveling the world.


A video describing the process of creating a communication campaign kit for the Indianapolis International Marketplace.


Check out the articles below to see how our work is being used.

Lafayette Square Area Coalition

Lafayette Square Area Coalition






Project completed for Visual Communication IV, Visual Communication
Design, Herron School of Art and Design, IUPUI

Perspectra Design Group

  • Ashley Bailey
  • Cristina Miller
  • Rachel Mondragon
  • Eric Neylon

Faculty Supervisor

  • Jacob Ristau

Skills Utilized

  • Project planning
  • Project management
  • Qualitative research
  • Prototyping
  • Recording & transcribing
  • Data analysis & synthesis
  • Photography
  • Visual design
  • T-Shirt Design
  • Video 
  • Identity design 
  • Branding
  • Information design
  • Storytelling
  • Concept development
  • Design stategy
  • Copywriting & editing
  • Blogging
  • Book design
  • Print production
  • Presentation